Leading for more than 60 years

Out on the water, the gear you run could make all the difference between uncertainty and confidence. With our strong commitments to quality and reliability, as evidenced by our broad portfolio of industry awards, Simrad will get you there like no one else.

In addition to delivering equipment you can rely on, we’re also committed to delivering the most forward-thinking and practically-designed equipment on the market.

From our TouchSensible technology, which delivers the perfect hybrid of glass-bridge touchscreen display and all-weather conventional controls, to our cutting-edge Broadband 4G Radar and StructureScan™ HD sonar, we give you the latest technology to let you get the most out of your time on the water.

With a rich history spanning back to 1946, Simrad Yachting was born from the union of many distinguished pioneers in marine technology.

Robertson, Simonsen Radio, Shipmate and Navico represent years of experience in marine autopilot, communications, satellite navigation, electronic chartplotters, echosounders, instrumentation and multifunction displays. The Simrad brand takes its name from Simonsen Radio which like Robertson, began converting surplus radios for use by commercial fishing vessels just after the Second World War.

Our range covers recreational vessels of all sizes, from small runabouts and Sportfishing vessels up to luxury cruisers and superyachts. The Simrad Professional Series offers equipment for search and rescue/patrol boats, work boats, commercial fishing boats, passenger vessels, super yachts and short sea/cargo vessels.


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Simrad Pro-Team

Serious anglers fish with Simrad, the Asia Pacific Simrad Pro Team is no exception.

Luke Ryan  

Troy Dando

Troy is a lifelong fisherman, having never lived more than a few kilometres away from the ocean his whole life. Follow him on Facebook and YouToube to discover pro tips from Troy. 

 Read more about Troy Dando


Team Bonnici  

Team Bonnici

Mike and Hayley Bonnici are a married couple from Sydney who live and breathe fishing. They are a household name in several NSW fishing tournaments. 

Read more about  Team Bonnici


Travis Brinkhuis  

Dane Radosevic

For Dane, fishing is more than just a hobby, it is his greatest passion. His love for fishing started at a young age when he started fishing with his father and grandfather. He is now a tournament angler, winning titles in national competitions. 

Read more about Dane Radosevic


Ryan Turner  

Ryan Turner

Brought up in the town of Dampier, Ryan has spent the last twenty years fishing the local and surrounding waters off the Pilbara Coast in Western Australia.

Read more about Ryan Turner


Luke Ryan  

Luke Ryan

Luke has worked in the fishing tackle industry and over the years he’s learned from the best anglers in Western Australia, while writing frequently for key West Australian fishing magazines.

Read more about Luke Ryan


Travis Brinkhuis  

Kylie Laker

Kylie's love of being in the ocean has grown over the years. As she moved away from fishing off a jetski to a trailer boat, she is excited to try new ways to catch game fish.

Read more about Kylie Laker


Adam Clancey  

Adam Clancey

Adam’s lifelong love of fishing has led him to a career involving fishing tackle, magazine contributions, book authorship, photography, and his current position as host of a national television show.

Read more about Adam Clancey


Anthony Raco  

Anthony Raco & The Band of Brothers

A lifelong angler and a founding member of the Band of Brothers Fishing team, Anthony’s fishing season is an annual cycle which keeps him entertained all year round.

Read more about the Band of Brothers


Chloe Taylor  

Tom and Chloe Laurence

Rain, hail or shine, each weekend sees passionate anglers Tom and Chloe out on the water, seeking that adrenaline rush that comes with catching a big fish from a small boat.

Read more about Tom and Chloe Laurence


Lee Rayner  

Lee Rayner

Australian TV and radio fishing show host, author, magazine contributor, and tackle store owner Lee Rayner is expert at combining marine electronics with his love for trolling.

Read more about Lee Rayner


Team Simrad Racing  

Team Simrad Racing

With experienced powerboat racer Brett Archer on the throttle and nephew Ryan Archer in the driver’s seat, Simrad Racing is a strong competitor in the New Zealand Boat Marathon Commission’s annual series.

Read more about Team Simrad Racing



Team Penn

Team PENN has made a name for itself in helping other fishing enthusiasts to get a head start out on the water, learning as much from others’ exploits as they inform and educate by sharing their own.

Read more about Team Penn


Travis Brinkhuis  

Travis Brinkhuis

Travis competes in numerous fishing tournaments with the Razorback Sport Fishing crew and pursues new challenges with fishing expeditions in the off season.

Read more about Travis Brinkhuis


Travis Brinkhuis  

Team Puopolo

Steven and David Puopolo discovered their love for fishing during the yearly family holiday fishing off Lorne Pier and its estuary. They now chase tuna, kingfish, and marlin all the way up the east coast to Port Stephens in NSW. 

Read more about Team Puopolo